Big Data – Friend or Foe in the Citizens’ Agora. Political Campaigns and Public Communication

Abstract

The significance of the term Big Data has evolved rapidly over the last decade. Starting with Moore's Law, which emphasizes the constant doubling of computer processing capacity (Crawford, Miltner, and Gray, 2014), the subject of Big Data seems to be very different tomorrow from what it is today. The Big Data economy is developing and is a disruptive (disruptive) force for our world (Maranca, 2020), changing the society in new ways. For example, Harari (2018) underlines the human beings will change more in the next hundred years than they have in all of their previous existence. The combination of biotechnology and artificial intelligence (AI) may enable some people to be digitally enhanced, transforming what being human means. As this happens, concepts of life, consciousness, society, laws, and morality will need to be revised. This can be explained by the fact that Big Data promises to solve any problem just by restricting and interpreting the data.